Brand Concept of The W Cosmetics
The W Cosmetic’s corporate mission is to endow women with the courage to push themselves to the limit and pursue their personality so that they are well-prepared to face their true selves in a better way.
The W Cosmetics is not just a brand, it symbolizes the realist spirit of being passionate and proactive, empowering women to glow with elegance and confidence from the inside out.
Story Behind The Brand- The W Cosmetics
The W Cosmetics is a cosmetic brand created by Cheng Wei Li, founder of Palais Global.
Cheng Wei Li was a bubbly, smart and well-behaved girl when she was a kid. She is extremely lovable among her relatives and friends as she stands out as the life of the party in her family. Nevertheless, she felt insecure about her body before. She grew up getting laughed at, but now she insists to stay true to her authentic self. The idea of holding on to one’s true self is then injected into The W Cosmetics, creating a series of products that suit women of all shapes. Wei Li i strongly believes that women should never lose their ways in the chaos of life despite putting down by others.
During Cheng Wei Li’s years at University at Buffalo the State University of New York, people were inspired by her cheerful personality and her bright smile. She said that she enjoys the moment of influencing others and hoped that her positive energy could be spread to everyone she met.
Cheng Wei Li loves to study cosmetic products, with her knowledge of the top products in the beauty industry, she could create refined and polished makeup look effortlessly. She was highly appreciated and acknowledged for her excellent work in doing prom makeup for her friends.
After graduating from college, Wei Li found that many people dare not pursue their dreams, not to speak of the courage to be themselves. So she came up with an idea and decided to create her brand of The W Cosmetics series, hoping millions of women could make their own beautiful life.
In 2017, The W Cosmetics emerged eventually with the concept of “High-end Beauty Without Limit”. It is important to express the new spirit of fashion in pursuit of the ultimate beauty and avant-garde personality, Cheng Wei Li also encourages women to stay graceful and confident.
In the coming future, The W Cosmetics will continue to interpret the core concept of “High-end Beauty Without Limit” with love and warmth. More enthusiasm and devotion would be poured to push millions of women beyond their limits and make their dreams come true.